Who We Are

An innovative marketer, Tracy brings 15+ years of online and demand generation marketing experience with him on every engagement. With experience both on the client and the agency side, Tracy has a well-rounded view of how marketing is supposed to work.

Prior to starting Off The Front Marketing, Tracy was the channel marketing manager for Autodesk--a leader in the CAD and design software market worldwide. He managed the marketing for Autodesk's e-store and software subscription program in the Americas. While with Autodesk he successfully drove online sales and helped launch the company's new global software subscription program. He was responsible for saving the company over $700,000 in 6 months by building and deploying emarketing programs using MarketFirst^TM marketing automation software. Tracy also managed the online metrics and usability teams for Autodesk's corporate web division.

Before his jump to the client side, Tracy was involved with developing programs and interactive departments for some major agencies in San Francisco including, Cohn & Wells Euro RSCG, Strategic Interactive Group, Miller/Huber Relationship Marketing (formerly Miller/Kadanoff Direct & Interactive) and J. Walter Thompson. While his roles varied from account management to interactive production to technology strategist, his approach remained the same--finding the most efficient and impactful ways to drive sales and communicate the client's message.

Tracy's client experience reads like a who's who, both in the technology and consumer arenas. In the technology arena, he has worked with clients such as, Microsoft, 3Com, Cisco, Oracle, Sun and C|net: the computer network. In the consumer arena, he has worked with companies like, Levi Strauss and Co., Robert Mondavi Wineries, Sprint, Wells Fargo Banks and Hennessy Cognac.

An avid cyclist, Tracy races competitively as an amateur. He brings to his marketing the competitive drive and strong team work-ethic that helps him succeed in his racing.

It is his innovative marketing, along with the drive and team work-ethic that will "Keep you ahead of the pack".

Off The Front Marketing also works with a network of partners who specialize in other disciplines including; PR, tradeshow and event management, design/graphics and web/database integration. We can integrate our expertise along with any or all of these disciplines (whether through our network or yours), to make your marketing as successful as possible.

Contact us to find out how we can help you with your marketing needs.

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